Saudi Cement Company: 'Survival is the Name of the Game in a Very Competitive Industry'

International Journal of Management Cases, Vol. 9. No. 2 pp 31-40 (2006)

13 Pages Posted: 31 Aug 2015

See all articles by Salem M Al-Ghamdi

Salem M Al-Ghamdi

King Fahd University of Petroleum & Minerals (KFUPM) - Department of Management & Marketing Department (MGMK)

M. Sadiq Sohail

King Fahd University of Petroleum & Minerals (KFUPM)

Date Written: 2006

Abstract

In 1961, Saudi Cement Company commenced its modest operation in the Kingdom of Saudi Arabia. This case provides an overview of how the company has evolved over a period of time. The case elaborates on the challenges faced by SCC. The case is designed to enable students to examine (1) the generic strategy of a company in the cement industry (2) an analysis of the external threats faced by a company (3) how a company can emerge successful in the face of numerous competition and environmental challenges. The case is aimed at undergraduate/ graduate students.

Keywords: Strategy and policy, Saudi cement industry, SWOT analysis, competitive strategy, competitive advantage

Suggested Citation

Al-Ghamdi, Salem M and Sohail, M. Sadiq, Saudi Cement Company: 'Survival is the Name of the Game in a Very Competitive Industry' (2006). International Journal of Management Cases, Vol. 9. No. 2 pp 31-40 (2006). Available at SSRN: https://ssrn.com/abstract=2653292

Salem M Al-Ghamdi

King Fahd University of Petroleum & Minerals (KFUPM) - Department of Management & Marketing Department (MGMK) ( email )

Saudi Arabia

M. Sadiq Sohail (Contact Author)

King Fahd University of Petroleum & Minerals (KFUPM) ( email )

Dhahran, 31261
Saudi Arabia

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