The Effects of Environmental Turbulence on Multinational Subsidiaries Performance and Entrepreneurial Behavior: Evidence from a Developing Nation

Journal of International Marketing and Marketing Research, Vol. 32, No. 1, pp 41-55 (2007)

14 Pages Posted: 31 Aug 2015

See all articles by M. Sadiq Sohail

M. Sadiq Sohail

King Fahd University of Petroleum & Minerals (KFUPM)

Selvamalar Ayadurai

National University of Malaysia (UKM)

Date Written: 2007

Abstract

This paper examines the effect of environmental turbulence, that is, environmental hostility, environmental dynamism and environmental complexity, on the entrepreneurial behavior and performance of multinational subsidiaries in Malaysia. Empirical research is used to determine subsidiary's entrepreneurship, the extent of environmental hostility, dynamism and complexity, and the performance of the subsidiaries in Malaysia. The results indicate that environmental turbulence has an effect on the performance of multinational subsidiaries in Malaysia, though not to a large extent. This can be attributed largely to the country in context and the nature of the industry of the respondent subsidiaries.

Keywords: environment, turbulence, hostility, dynamism, complexity, subsidiary, performance.

Suggested Citation

Sohail, M. Sadiq and Ayadurai, Selvamalar, The Effects of Environmental Turbulence on Multinational Subsidiaries Performance and Entrepreneurial Behavior: Evidence from a Developing Nation (2007). Journal of International Marketing and Marketing Research, Vol. 32, No. 1, pp 41-55 (2007). Available at SSRN: https://ssrn.com/abstract=2653296

M. Sadiq Sohail (Contact Author)

King Fahd University of Petroleum & Minerals (KFUPM) ( email )

Dhahran, 31261
Saudi Arabia

Selvamalar Ayadurai

National University of Malaysia (UKM)

43600 Bandar Baru Bangi
Bangi, Selangor 06010
Malaysia

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