Shopping Behavior and Evaluation of Store Features: Perspectives from a Food Market in the Arabian Peninsula
Sohail, Sadiq M (2008). "Shopping Behavior and Evaluation of Store Features: Perspectives from a Food Market in the Arabian Peninsula, The Journal of International Food and Agribusiness Marketing, Vol. 20, No. 3, pp 5-27.
20 Pages Posted: 31 Aug 2015
Date Written: 2008
Globally, the food retailing industry is seen as most dynamic and rapidly changing. In this paper we investigate the shopping behavior of shoppers in Saudi Arabia, the largest retail market in Arabian Peninsula. Using empirical research, this paper examines factors influencing shopping decisions and the attitude toward shopping of shoppers in Saudi Arabia. Comparisons based on demographic factors are also discussed. The article discusses the findings and makes recommendations to retail store management. Future research directions are also suggested.
Keywords: Attitude, behavior, retail, Saudi Arabia, shopping, store-choice
Suggested Citation: Suggested Citation