An Analysis of Product-Market Strategy and Export Performance: Evidence from SMEs in Saudi Arabia

Sohail, Sadiq M and Ashban. A (2009). “An analysis of product-market strategy and export performance: evidence from SMEs in Saudi Arabia”, International Journal of Entrepreneurship Vol. 13. pp 49-66

14 Pages Posted: 31 Aug 2015

See all articles by M. Sadiq Sohail

M. Sadiq Sohail

King Fahd University of Petroleum & Minerals (KFUPM)

Aref Alashban

King Fahd University of Petroleum & Minerals (KFUPM)

Date Written: 2009

Abstract

This paper examines the relationship between product and export market characteristics with export marketing strategies and performance of SMEs in Saudi Arabia. Based on an extensive review of literature, a model was developed for the study and hypotheses were formulated. Empirical research was used to test the hypotheses. Primary data were collected through a survey from a sample of 214 exporting SMEs in Saudi Arabia. Results based on the use of multiple regression procedures suggest that while product and export market characteristics have an impact on export marketing strategy of SMEs in Saudi Arabia. Limited sample size and the generalization of results for the entire Kingdom although the sample are quite limited are the limitations of this study. The findings of this study provides useful insights to SMEs involved in exporting activities in marketing strategy deployment. This study makes a valuable contribution given the fact that there is a dearth of empirical studies c of this nature focusing on Saudi Arabia.

Keywords: export, marketing strategy, performance, SME, Saudi Arabia

Suggested Citation

Sohail, M. Sadiq and Alashban, Aref, An Analysis of Product-Market Strategy and Export Performance: Evidence from SMEs in Saudi Arabia (2009). Sohail, Sadiq M and Ashban. A (2009). “An analysis of product-market strategy and export performance: evidence from SMEs in Saudi Arabia”, International Journal of Entrepreneurship Vol. 13. pp 49-66. Available at SSRN: https://ssrn.com/abstract=2653551

M. Sadiq Sohail (Contact Author)

King Fahd University of Petroleum & Minerals (KFUPM) ( email )

Dhahran, 31261
Saudi Arabia

Aref Alashban

King Fahd University of Petroleum & Minerals (KFUPM)

Dhahran, 31261
Saudi Arabia

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