WiMAX System in Saudi Arabia: Deployment Issues and Development of Marketing Strategy

Bugshan, Hatem and Sohail, Sadiq M (2010). "WiMAX in Saudi Arabia: Deployment issues and development of marketing strategy" International Journal of Business and Systems Research, Vol. 4 No. 2 pp 169-185.

16 Pages Posted: 31 Aug 2015

See all articles by Hatem Bugshan

Hatem Bugshan

King Fahd University of Petroleum & Minerals (KFUPM)

M. Sadiq Sohail

King Fahd University of Petroleum & Minerals (KFUPM)

Date Written: 2010

Abstract

With advancement in application of communications technology, the scope for deployment of WiMAX (wireless interoperability microwave access) network is very promising, particularly in the unserved markets. This paper examines the feasibility of deploying WiMAX systems in Saudi Arabia, from technical as well as marketing perspectives. Saudi Arabia is an attractive market in terms of market potential and technology absorption. This paper first elaborates on architectural issues related to the deployment of WiMAX system in Saudi Arabia. Then, the results of a survey are provided. This survey examined issues related to consumer preference and consumer behaviour issues for effective deployment of WiMAX system in the Saudi Arabia. The findings of this study will be useful to potential marketers of WiMAX in the Middle East region. This study makes a valuable contribution given the fact that there is a dearth of empirical studies of this nature undertaken in the Middle East region.

Keywords: WiMAX system; wireless interoperability microwave access; communication technology; WiMAX architecture; marketing strategy; consumer behaviour; Saudi Arabia.

Suggested Citation

Bugshan, Hatem and Sohail, M. Sadiq, WiMAX System in Saudi Arabia: Deployment Issues and Development of Marketing Strategy (2010). Bugshan, Hatem and Sohail, Sadiq M (2010). "WiMAX in Saudi Arabia: Deployment issues and development of marketing strategy" International Journal of Business and Systems Research, Vol. 4 No. 2 pp 169-185.. Available at SSRN: https://ssrn.com/abstract=2653560

Hatem Bugshan

King Fahd University of Petroleum & Minerals (KFUPM) ( email )

Dhahran, 31261
Saudi Arabia

M. Sadiq Sohail (Contact Author)

King Fahd University of Petroleum & Minerals (KFUPM) ( email )

Dhahran, 31261
Saudi Arabia

Register to save articles to
your library

Register

Paper statistics

Downloads
9
Abstract Views
195
PlumX Metrics