Malaysian Consumer’s Credit Card Usage Behavior
Ahmed, Z U, Ismail, I., Sohail, Sadiq M, Tabsh, I, and Alias, H (2010). “Malaysian consumers' credit card usage behavior” Asia Pacific Journal of Marketing and Logistics, Vol. 22, No. 4, pp. 528-544.
22 Pages Posted: 1 Sep 2015
Date Written: 2010
Purpose of this Paper - Despite the spread in usage and ownership of credit cards, few studies have examined its affect on consumer debt in developing nations. The main purpose of this study is to understand consumers' attitude and spending behavior using credit cards.
Design/Methodology/Approach - This study is based on a questionnaire survey conducted in Malaysia. Based on an extensive review of literature, a model is developed to identify the psychographic factors that influence the consumer attitudes towards using credit cards.
Findings - This study found support to some of the theoretical expectations and lend support to some of the earlier deviations reported in the literature.
Practical Implications - The findings are likely to be important to banks and financial institutions issuing credit cards as it helps managers' to have a better understanding of cardholders in Malaysia and their attitude and behaviour towards usage of credit card.
What is Original/Value of Paper - This paper makes a valuable contribution given the fact that there is a dearth of empirical studies of this nature focusing on Malaysia.
Keywords: credit cards; attitude; psychographic; shopping addiction, consumer debt; Malaysia; Malaysian consumer.
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