Relationship-Marketing Elements and Third-Party Logistics: Perspectives from an Emerging Nation

Sohail, Sadiq M and Malikakkal, Navaz (2011). “Relationship Marketing Elements and Third Party Logistics: Perspective from an Emerging Nation”, International Journal of Logistics and Systems Management, Vol. 9 No. 4 pp 375-396.

25 Pages Posted: 1 Sep 2015

See all articles by M. Sadiq Sohail

M. Sadiq Sohail

King Fahd University of Petroleum & Minerals (KFUPM)

Navaz malikakkal

Independent

Date Written: 2011

Abstract

This paper examines the existence of distinct levels of partnerships in the outsourcing of logistics functions outsourced. The paper also investigates the significance of the various elements of the relationship marketing and relationship outcomes on the types of partnership. Using empirical research, the study identifies six elements of relationship like trust, commitment, communication, dependence, shared benefits and attachment that were perceived significantly different among the three levels of partnerships. The study findings provide useful insights into the relative importance of the elements of relationships and outcomes that may be identified as critical for firms availing Third-Party Logistics (3PL) services. Other managerial implications are also discussed.

Keywords: relation marketing; 3PL; third-party logistics; Saudi Arabia; outsourcing; relationship element.

Suggested Citation

Sohail, M. Sadiq and malikakkal, Navaz, Relationship-Marketing Elements and Third-Party Logistics: Perspectives from an Emerging Nation (2011). Sohail, Sadiq M and Malikakkal, Navaz (2011). “Relationship Marketing Elements and Third Party Logistics: Perspective from an Emerging Nation”, International Journal of Logistics and Systems Management, Vol. 9 No. 4 pp 375-396.. Available at SSRN: https://ssrn.com/abstract=2653578

M. Sadiq Sohail (Contact Author)

King Fahd University of Petroleum & Minerals (KFUPM) ( email )

Dhahran, 31261
Saudi Arabia

Navaz Malikakkal

Independent ( email )

No Address Available

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