A Study of Mall Shopping Behaviour and Patronage: Perspectives from an Emerging Nation

Posted: 2 Sep 2015

See all articles by M. Sadiq Sohail

M. Sadiq Sohail

King Fahd University of Petroleum & Minerals (KFUPM)

Date Written: 2013

Abstract

Rapid developments in food retailing industry have led to growth of shopping malls, particularly in the large cities of Saudi Arabia. Extant literature has shown how certain store attributes will help retailers to differentiate themselves. Despite this importance, very little is known about the characteristics of the mall shoppers in Saudi Arabia. The purpose of this study is to profile shoppers' characteristics and their influence on shopping attitude and patronage. Using empirical research, this paper examines factors influencing shopping attitudes and mall patronage. The article discusses the findings and makes recommendations to retail store management. Future research directions are also suggested.

Keywords: mall shopping, shopping behaviour, shopping attitude, mall patronage, shopping orientation, Saudi Arabia.

Suggested Citation

Sohail, M. Sadiq, A Study of Mall Shopping Behaviour and Patronage: Perspectives from an Emerging Nation (2013). Available at SSRN: https://ssrn.com/abstract=2653640

M. Sadiq Sohail (Contact Author)

King Fahd University of Petroleum & Minerals (KFUPM) ( email )

Dhahran, 31261
Saudi Arabia

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