A Study of Mall Shopping Behaviour and Patronage: Perspectives from an Emerging Nation
Posted: 2 Sep 2015
Date Written: 2013
Rapid developments in food retailing industry have led to growth of shopping malls, particularly in the large cities of Saudi Arabia. Extant literature has shown how certain store attributes will help retailers to differentiate themselves. Despite this importance, very little is known about the characteristics of the mall shoppers in Saudi Arabia. The purpose of this study is to profile shoppers' characteristics and their influence on shopping attitude and patronage. Using empirical research, this paper examines factors influencing shopping attitudes and mall patronage. The article discusses the findings and makes recommendations to retail store management. Future research directions are also suggested.
Keywords: mall shopping, shopping behaviour, shopping attitude, mall patronage, shopping orientation, Saudi Arabia.
Suggested Citation: Suggested Citation