Consumer Influences on Pirated Software Purchases: Perspectives from an Emerging Gulf Nation

Sohail. Sadiq M and Turki Al-Thonayen (2012). "Consumer influences on pirated software purchases: perspectives from an emerging Gulf nation, “International Journal of Trade and Global Markets, Vol. 5 No.1 pp 43-56.

15 Pages Posted: 1 Sep 2015

See all articles by M. Sadiq Sohail

M. Sadiq Sohail

King Fahd University of Petroleum & Minerals (KFUPM)

Multiple version iconThere are 2 versions of this paper

Date Written: 2012

Abstract

This paper examines the factors that influence consumer attitude towards software purchase of pirated software in Saudi Arabia. Based on a review of literature, a model is developed that examines the personal, social, attitudinal and other factors that influence an intention to purchase pirated software. Results reveal that four social and personal factors are important in influencing consumer attitudes. Study also finds significant differences in attitude towards software purchase by buyers and non-buyers. Other findings are also reported. This research is one of the first to examine the software piracy issue in Saudi Arabia. Several practice implications are discussed.

Keywords: software piracy; consumer behaviour; counterfeiting Saudi Arabia.

Suggested Citation

Sohail, M. Sadiq, Consumer Influences on Pirated Software Purchases: Perspectives from an Emerging Gulf Nation (2012). Sohail. Sadiq M and Turki Al-Thonayen (2012). "Consumer influences on pirated software purchases: perspectives from an emerging Gulf nation, “International Journal of Trade and Global Markets, Vol. 5 No.1 pp 43-56.. Available at SSRN: https://ssrn.com/abstract=2653658

M. Sadiq Sohail (Contact Author)

King Fahd University of Petroleum & Minerals (KFUPM) ( email )

Dhahran, 31261
Saudi Arabia

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