Determinants of Internet Corporate Social Responsibility Communication: Evidence from France

Global Journal of Business Research, v. 9 (2) p. 53-63, 2015

12 Pages Posted: 8 Feb 2016

Date Written: 2015

Abstract

This research identifies determiners of internet Corporate Social Responsibility (CSR) communication of the 53 French enterprises which are members of “l’Observatoire sur la Responsabilité Sociétale des Entreprises (ORSE)”. This study is completed in two phases. First, we use an analytical grid and develop a scoring technique. We classify the French companies in our sample according to the intensity of their responsible communication on the Internet. Then, we test a set of hypotheses to highlight the explanatory variables of the communication level on the Internet of the responsible enterprise. The results indicate the performance of firms is positively related to the level of CSR communication trough the web.

Keywords: Communication, Internet, Websites, Corporate Social Responsibility (CSR), Sustainable Development

JEL Classification: C31, M14, M15, M31, O32

Suggested Citation

Pozniak, Laetitia and Ferauge, Perrine, Determinants of Internet Corporate Social Responsibility Communication: Evidence from France (2015). Global Journal of Business Research, v. 9 (2) p. 53-63, 2015, Available at SSRN: https://ssrn.com/abstract=2654875

Laetitia Pozniak (Contact Author)

Université de Mons ( email )

20, place du Parc
Mons, B7000
Belgium

Perrine Ferauge

Université de Mons ( email )

20, Place du Parc
Mons, B7000
Belgium

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