Comparative Analysis of Students’ Media Competences Levels

European Researcher. Series A, 2015, Vol. (97), Is. 8

21 Pages Posted: 3 Sep 2015

See all articles by Alexander Fedorov

Alexander Fedorov

Rostov State Univesity of Econimics; Taganrog State Pedagogical Institute

Date Written: September 3, 2015

Abstract

This article analyzed the results of survey of university students’ media literacy competence (on the base of a classification of indicators of media literacy competence of the audience as an effective tool for comparative analysis of the levels of development of media competence of students of the control and experimental groups): the level of media competence of students who have a one-year training course in the framework of media literacy education courses four times higher than in similar indicators in the control group. Analysis of the results of this survey confirmed the general trend of media contacts of student audience – its orientation to entertainment genres of audiovisual media, visually appealing; positive, active, unmarried, childless, educated, highly qualified characters (primarily – male characters) aged 19 to 35 years.

These heroes are characteristic optimism, independence, intelligence, emotion. They have an excellent command of the life situation and have a positive impact on the development progress of the plot of a media text.

Keywords: survey, analysis, media, media texts, media education, media literacy, media competence, students.

Suggested Citation

Fedorov, Alexander, Comparative Analysis of Students’ Media Competences Levels (September 3, 2015). European Researcher. Series A, 2015, Vol. (97), Is. 8. Available at SSRN: https://ssrn.com/abstract=2655458

Alexander Fedorov (Contact Author)

Rostov State Univesity of Econimics ( email )

69, Bolshaya Sadovaya Street
Suite 251
Rostov-on-Don, 344002
Russia

Taganrog State Pedagogical Institute ( email )

Iniciativnaya, 48
Taganrog, Rostovskaya oblast 347936
Russia
+7(8634)601753 (Phone)

HOME PAGE: http://www.tgpi.ru

Register to save articles to
your library

Register

Paper statistics

Downloads
23
Abstract Views
362
PlumX Metrics
!

Under construction: SSRN citations will be offline until July when we will launch a brand new and improved citations service, check here for more details.

For more information