Influence of Lifestyle and Cultural Values on Impulse Buying Behavior

18 Pages Posted: 13 Sep 2015

See all articles by Rizwan Ahmed

Rizwan Ahmed

Indus University

Hassan Soomro

Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST)

Kashif Ali

Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST)

Wajid Ali

Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST)

Date Written: September 4, 2015

Abstract

The aim of research is to analyze the influence of life styles and cultural values on the impulse buying behavior of Pakistani university students and professionals in different organizations. For collection of data, survey technique was used from the students of different universities and organizations by adopting the convenient sampling technique. For analyzing the group differences between the variables of lifestyles and cultural values on impulse buying behavior, it was found that only gender role has the significant differences between male and female students and professionals on the impulse buying behavior. For analyzing the relationships among the variables of life style and cultural values, it was found that significant relationship exists among all the variables. The study also shows that variables of life style and cultural values such as, life satisfaction, security, financial satisfaction, gender role and in-group contact predict the influence on impulse buying behavior of the Pakistani students and professionals.

Keywords: Cultural values, Impulse buying behavior, Financial satisfaction, Pakistani University

JEL Classification: C12, M3

Suggested Citation

Raheem, Ahmed and Soomro, Hassan and Ali, Kashif and Ali, Wajid, Influence of Lifestyle and Cultural Values on Impulse Buying Behavior (September 4, 2015). Available at SSRN: https://ssrn.com/abstract=2656033 or http://dx.doi.org/10.2139/ssrn.2656033

Ahmed Raheem (Contact Author)

Indus University ( email )

ST-2D, Block 17, Gulshan-e-Iqbal
Gulshan-e-Iqbal
Karachi, Sindh 75300
Pakistan

Hassan Soomro

Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST) ( email )

90 and 100 Clifton
Karachi, ISLAMABAD 75600
Pakistan

Kashif Ali

Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST) ( email )

90 and 100 Clifton
Karachi, ISLAMABAD 75600
Pakistan

Wajid Ali

Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST) ( email )

90 and 100 Clifton
Karachi, ISLAMABAD 75600
Pakistan

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