Political Economics of Broadcast Media

29 Pages Posted: 8 Sep 2015

See all articles by Alejandro Castañeda

Alejandro Castañeda

Centro De Estudios Económicos-Colegio De México

César Martinelli

George Mason University - Department of Economics

Date Written: September 3, 2015

Abstract

We offer a tractable model of broadcast media as a three-sided platform, serving entertainment and news to viewers, commercial opportunities to advertisers, and electoral influence to politicians. We characterize the profit-maximization decision of a media firm, and study the effect on social welfare of changes in the value of electoral influence, via induced changes in commercial advertising, the entertainment value of media, and political distortions.

Keywords: Mass Media, political economics, political influence, welfare implications

Suggested Citation

Castañeda, Alejandro and Martinelli, César, Political Economics of Broadcast Media (September 3, 2015). GMU Working Paper in Economics No. 15-42, Available at SSRN: https://ssrn.com/abstract=2657225 or http://dx.doi.org/10.2139/ssrn.2657225

Alejandro Castañeda

Centro De Estudios Económicos-Colegio De México ( email )

Camino al Ajusco 20
Col. Pedregal de Santa Teresa
Mexico DF 10740
Mexico

César Martinelli (Contact Author)

George Mason University - Department of Economics ( email )

4400 University Drive
Fairfax, VA 22030
United States

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