Creating Order Amidst Food Eco-Label Chaos
31 Pages Posted: 9 Sep 2015
Date Written: September 8, 2015
Eco-labels, certifications, and seals of approval serve a variety of functions including communicating to businesses and consumers the environmental attributes of a particular product and incentivizing improvements in production. Eco-labels also provide a basis for companies to set measurable sustainability goals for sourcing, improvements, and transparency. As they gain greater traction in the marketplace, however, there has been a massive proliferation of labels, certifications, and green seals of approval. This has led to consumer confusion, inaccurate and misleading claims, and inconsistent standards.
This Article attempts to find order amidst the chaos of food ecolabels. Part II explores three basic types of eco-labels for food: firstparty, third-party, and those created and/or required by the federal and state governments. Part III discusses government regulation and restrictions on labeling. Part IV addresses both sides of the issue by (i) offering proposals for regulatory reform in order to improve the clarity, consistency, and credibility of green claims for food products; and (ii) giving suggestions to the industry to promote more transparency, accountability, and meaning among green marketing claims.
Keywords: eco-label, food
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