Effective Age Verification Techniques: Lessons to Be Learnt from the Online Gambling Industry

62 Pages Posted: 10 Sep 2015

See all articles by Victoria Nash

Victoria Nash

University of Oxford - Oxford Internet Institute

Rachel O'Connell

University of Oxford - Oxford Internet Institute

Bendert Zevenbergen

University of Oxford - Oxford Internet Institute

Allison Mishkin

University of Oxford - Oxford Internet Institute

Date Written: December 2012-December 2013

Abstract

This one-year Oxford Internet Institute research project set out to explore the lessons learnt by the online gambling industry with respect to the successful application of age verification processes. These experiences and lessons were compared with age verification techniques applied in other industries including parts of the online retail and social gaming sectors. Specifically we sought to:

• Understand the rationale for the use or non-use of age verification in three case studies, (online gambling, online sale of age-restricted goods and social gaming)

• Explore lessons learnt from the development and deployment of existing age verification practices in these sectors

• Identify examples of good practice to inform future practice across online industry sectors

Our study investigated these objectives in three overlapping steps: a literature review of academic research, policy documents and publicly available market analysis; 38 in-depth interviews with experts on age verification drawn from across three online industry sectors as well as regulatory bodies, identity and payment providers and children’s charities; a workshop with experts in the field to gain feedback on draft findings.

Keywords: online gambling, age verification, child protection, Internet, e-commerce, social gaming

Suggested Citation

Nash, Victoria and O'Connell, Rachel and Zevenbergen, Bendert and Mishkin, Allison, Effective Age Verification Techniques: Lessons to Be Learnt from the Online Gambling Industry (December 2012-December 2013). Available at SSRN: https://ssrn.com/abstract=2658038 or http://dx.doi.org/10.2139/ssrn.2658038

Victoria Nash (Contact Author)

University of Oxford - Oxford Internet Institute ( email )

1 St. Giles
University of Oxford
Oxford OX1 3PG Oxfordshire, Oxfordshire OX1 3JS
United Kingdom

Rachel O'Connell

University of Oxford - Oxford Internet Institute ( email )

1 St. Giles
University of Oxford
Oxford OX1 3PG Oxfordshire, Oxfordshire OX1 3JS
United Kingdom

Bendert Zevenbergen

University of Oxford - Oxford Internet Institute ( email )

1 St. Giles
University of Oxford
Oxford OX1 3PG Oxfordshire, Oxfordshire OX1 3JS
United Kingdom

Allison Mishkin

University of Oxford - Oxford Internet Institute ( email )

1 St. Giles
University of Oxford
Oxford OX1 3PG Oxfordshire, Oxfordshire OX1 3JS
United Kingdom

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