For Those Playing Along at Home: Four Perspectives on Shared Intellectual Property in Television Production

Todd Green and Kris Erickson (2014) ‘For Those Playing along at Home: Four Perspectives on Shared Intellectual Property in Television Production’, Journal of Media Business Studies 11(2): 1-19.

27 Pages Posted: 10 Sep 2015

See all articles by Todd Green

Todd Green

Bournemouth University; FremantleMedia

Kris Erickson

University of Leeds

Date Written: July 10, 2014

Abstract

Television audiences and fans are increasingly enrolled in the co-production of the television experience. Return-path communication enabled by digital media allows show producers to gather real-time market data about audiences, as well as to solicit creative input from audience members individually and in aggregate. This transformation is not without its challenges: audiences and producers must negotiate shared ownership of the televisual product. The intellectual property implications of interactive TV are therefore considerable: who owns the intellectual property in shows with substantial audience engagement? How can we locate and ascertain the value of intellectual property added by viewer contributions? The authors propose four definitions of intellectual property through which to examine the status of viewer creativity: legal/regulatory, entrepreneurial, accounting and communitarian. The authors conclude that each definition on its own is insufficient to aid strategic planning, so a new model of programme-as-platform is proposed for TV companies working with interactive IP.

Keywords: television, TV, interactivity, IP, copyright, audiences, media, management, UGC

JEL Classification: L21, L82, O34

Suggested Citation

Green, Todd and Erickson, Kristofer, For Those Playing Along at Home: Four Perspectives on Shared Intellectual Property in Television Production (July 10, 2014). Todd Green and Kris Erickson (2014) ‘For Those Playing along at Home: Four Perspectives on Shared Intellectual Property in Television Production’, Journal of Media Business Studies 11(2): 1-19.. Available at SSRN: https://ssrn.com/abstract=2658670

Todd Green

Bournemouth University ( email )

89 Holdenhurst Road
Bournemouth, BH8 8EB
United Kingdom

FremantleMedia ( email )

1 Stephen Street
London, W1T 1AL
United Kingdom

Kristofer Erickson (Contact Author)

University of Leeds ( email )

School of Media and Communication
Leeds, Yorkshire LS2 9JT
United Kingdom

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