An Empirical Examination of the Iowa Bar's Approach to Regulating Lawyer Advertising

91 Pages Posted: 15 Sep 2015

See all articles by Jim Rossi

Jim Rossi

Vanderbilt University - Law School

Mollie Weighner Marti

National Resilience Institute

Date Written: September 14, 2015

Abstract

This Contemporary Studies Project, conducted by students at the University of Iowa College of Law, examines the empirical effects of the Iowa Bar's restrictions on lawyer advertising. The study finds that less restrictive advertising regulation is slightly correlated with how the public may view lawyers. However, this perception does not carry over to how the public views the judicial system. To the extent these results are generalizable, they call into question whether regulators' interest in maintaining a positive image of lawyers, absent any negative effect on public perceptions of the judicial system, is a sufficiently weighty interest to justify strict regulation of lawyer advertising.

Keywords: lawyer advertising, regulation, consumer welfare

Suggested Citation

Rossi, Jim and Weighner Marti, Mollie, An Empirical Examination of the Iowa Bar's Approach to Regulating Lawyer Advertising (September 14, 2015). Iowa Law Review, Vol. 77, No. 179, 1991, Available at SSRN: https://ssrn.com/abstract=2660193

Jim Rossi (Contact Author)

Vanderbilt University - Law School ( email )

131 21st Ave S
Nashville, TN 37203-5724
United States
6153436620 (Phone)

Mollie Weighner Marti

National Resilience Institute ( email )

4217 1st Avenue SE
Cedar Rapids, IA 52402
United States

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