An Empirical Examination of the Iowa Bar's Approach to Regulating Lawyer Advertising
91 Pages Posted: 15 Sep 2015
Date Written: September 14, 2015
This Contemporary Studies Project, conducted by students at the University of Iowa College of Law, examines the empirical effects of the Iowa Bar's restrictions on lawyer advertising. The study finds that less restrictive advertising regulation is slightly correlated with how the public may view lawyers. However, this perception does not carry over to how the public views the judicial system. To the extent these results are generalizable, they call into question whether regulators' interest in maintaining a positive image of lawyers, absent any negative effect on public perceptions of the judicial system, is a sufficiently weighty interest to justify strict regulation of lawyer advertising.
Keywords: lawyer advertising, regulation, consumer welfare
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