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Manipulation, Welfare, and Dignity: A Reply

1 J. Marketing Behav. 351 (2016)

9 Pages Posted: 18 Sep 2015 Last revised: 1 Mar 2016

See all articles by Cass R. Sunstein

Cass R. Sunstein

Harvard Law School; Harvard University - Harvard Kennedy School (HKS)

Date Written: September 15, 2015

Abstract

This essay responds to six commentaries on my forthcoming essay, Fifty Shades of Manipulation. It offers two general points. The first involves the importance of separating three questions: (1) What is manipulation? (2) What is wrong with manipulation? (3) When might manipulation be justified, notwithstanding the answer to (2)? The second involves the relevance of dignity. We might see dignity as a component of welfare, or we might see it as a wholly independent value. But we will not understand manipulation, or what is wrong with it, if we do not see it at all.

Keywords: manipulation, behavioral economics, nudge, dignity, loss aversion

JEL Classification: D03, D10, D11, D18, D60, D80, K0, K2

Suggested Citation

Sunstein, Cass R., Manipulation, Welfare, and Dignity: A Reply (September 15, 2015). 1 J. Marketing Behav. 351 (2016). Available at SSRN: https://ssrn.com/abstract=2661534 or http://dx.doi.org/10.2139/ssrn.2661534

Cass R. Sunstein (Contact Author)

Harvard Law School ( email )

1575 Massachusetts Ave
Areeda Hall 225
Cambridge, MA 02138
United States
617-496-2291 (Phone)

Harvard University - Harvard Kennedy School (HKS) ( email )

79 John F. Kennedy Street
Cambridge, MA 02138
United States

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