Self-Publishing an Electronic Casebook Benefited Our Readers -- And Us

15 Pages Posted: 19 Sep 2015 Last revised: 7 Dec 2015

See all articles by Eric Goldman

Eric Goldman

Santa Clara University - School of Law

Rebecca Tushnet

Harvard Law School

Date Written: 2015

Abstract

Self-publishing our electronic casebook, Advertising and Marketing Law: Cases & Materials, wasn’t some grand ambition to disrupt legal publishing. Our goal was more modest: we wanted to make available materials for a course we strongly believe should be widely taught in law school. Electronic self-publishing advanced that goal in two key ways. First, it allowed us to keep the price of the materials low. Second, we bypassed gatekeepers who may have degraded the casebook’s content and slowed the growth of an advertising law professors’ community.

Keywords: casebook, ebook, advertising, marketing, law, self-publishing, textbook

JEL Classification: L82, K2, I21, A2

Suggested Citation

Goldman, Eric and Tushnet, Rebecca, Self-Publishing an Electronic Casebook Benefited Our Readers -- And Us (2015). Washington Journal of Law, Technology & Arts, Vol. 11, No. 49, 2015; Santa Clara Univ. Legal Studies Research Paper No. 21­-15. Available at SSRN: https://ssrn.com/abstract=2662297

Eric Goldman (Contact Author)

Santa Clara University - School of Law ( email )

500 El Camino Real
Santa Clara, CA 95053
United States
408-554-4369 (Phone)

HOME PAGE: http://www.ericgoldman.org

Rebecca Tushnet

Harvard Law School ( email )

Cambridge, MA
United States

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