The Display of Information and Household Investment Behavior

69 Pages Posted: 21 Sep 2015 Last revised: 31 Mar 2017

See all articles by Maya Shaton

Maya Shaton

Board of Governors of the Federal Reserve System

Multiple version iconThere are 2 versions of this paper

Date Written: December 17, 2016


I show that household investment decisions depend on the manner in which information is displayed by exploiting a regulatory change which prohibited the display of past returns for any period shorter than twelve months. In this setting, the information displayed was altered but the information households could access remained the same. Using a differences-in-differences design, I find that the shock to information display caused a reduction in the sensitivity of fund flows to short-term returns, a decline in overall trade volume, and increased asset allocation toward riskier funds. These results are consistent with models of limited attention and myopic loss aversion. To further explore the concept of salience, I propose a distinction between relative and absolute salience and find evidence consistent with the latter. Overall, my findings indicate that small changes in the manner in which past performance information is displayed can have large effects on household investment behavior and potentially influence households’ accumulated wealth at retirement.

Keywords: Attention, Salience, Household Finance

JEL Classification: D14, G02, G11

Suggested Citation

Shaton, Maya O, The Display of Information and Household Investment Behavior (December 17, 2016). Available at SSRN: or

Maya O Shaton (Contact Author)

Board of Governors of the Federal Reserve System ( email )

20th Street and Constitution Avenue NW
Washington, DC 20551
United States

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