Updates Management in Mobile Applications. iTunes vs Google Play

33 Pages Posted: 24 Sep 2015 Last revised: 19 May 2016

See all articles by Stefano Comino

Stefano Comino

University of Trento - Department of Economics and Management

Fabio M. Manenti

University of Padua - Department of Economics and Management

Franco Mariuzzo

University of East Anglia (UEA) - Centre for Competition Policy

Date Written: May 17, 2016

Abstract

This paper focuses on a specific strategy that developers of mobile applications may use to stimulate demand: the release of updates. We start with a stylised theoretical analysis to describe the developer's decision to release an update. Its predictions are then tested by using an unbalanced panel with the top 1,000 apps in iTunes and Google Play for five European countries. We show that while in iTunes updates increase the rate of growth of downloads, in Google Play their effect is not significant. We argue that the lack of quality control by Google Play can lead to an excess of updating. We also find that the past performance of the app influences the decision to release an update, but only in iTunes. This finding is in line with our theoretical analysis and can again be interpreted on the basis of the different way of governing the release of updates in the two stores.

Keywords: mobile applications, updates, downloads, iTunes, Google Play, multihoming, quality check

JEL Classification: L10, L63, M31

Suggested Citation

Comino, Stefano and Manenti, Fabio M. and Mariuzzo, Franco, Updates Management in Mobile Applications. iTunes vs Google Play (May 17, 2016). Available at SSRN: https://ssrn.com/abstract=2664463 or http://dx.doi.org/10.2139/ssrn.2664463

Stefano Comino

University of Trento - Department of Economics and Management ( email )

Via Inama 5
Trento, I-38100
Italy

Fabio M. Manenti (Contact Author)

University of Padua - Department of Economics and Management ( email )

via Del Santo 33
Padova, 35123
Italy

Franco Mariuzzo

University of East Anglia (UEA) - Centre for Competition Policy ( email )

UEA
Norwich Research Park
Norwich, Norfolk NR47TJ
United Kingdom

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