Urban Landscape Impact on the Social Behavior of Citizens (Case Study of Julfa and Zainabieyeh Districts of Isfahan)
12 Pages Posted: 1 Oct 2015
Date Written: July 30, 2015
One of the important issues of urban studies is Urban Landscape impact on mental, perceptual, and behavioral aspects of citizens. Urban Landscape, as a result of the interaction of the factor formation of city and urban community, reflects the characteristics such as the development of civil society and citizens, and their social maturity, the values and norms, economic conditions, tastes and aesthetic criteria and more. One of the most important discussions in the in the theory of Environment and Landscapes, is the role of landscapes in forming human behaviors. Human behavior is under the influence of ecological powers all over the world. When one pays attention to carefully designed landscapes, and when people cooperate with us, it is possible to create active, various and fresh landscapes based on the citizens' needs and motivations. If the sense of belonging disappears in human being, he becomes indifferent to any possible damages to environment, the opposite is also possible: keeping and caring the environment will increase both the residents' willingness towards their living environment and also the sense of belonging.
In this paper, in order to understand the urban landscape impact of mental image of citizens and to study their behavioral characteristics, we selected Julfa & Zainabiayeh districts of Isfahan, and had distributed a number of questionnaires among the inhabitants. 100 citizens were randomly selected from the population of Julfa and Zeinabiyeh districts. Their age-range was between "20-60." They were required to respond a 11-item questionnaire on their attitudes towards Urban Landscape in the region. Comparative studies have been conducted on the collected data and finally some strategies have been provided to enable and organize these two districts .The results of comparative analysis from these districts show that both districts of Zeinabiyeh and Julfh have the potentiality to absorb social capital. Julfa has performed this process well and has been a successful economic capital. Julfa reminds of order, a sense of peacefulness, dynamism, wealth, readability, modernity and a representative of minority of Armenians. On the other hand, Zeinabiyeh, is losing its native residents. Zeinabiyeh's residents' sense of belonging is decreasing due to its texture weariness and its inappropriate skeleton. This district reminds us of an old texture, crowdedness, disorder, disregarding collective memories, ruined areas, poor people and lower social class. The main reason why people are highly interested to live in Julfa can be summarized in Julfa's readability, i.e. the mental image that people have from Julfa's location, its uses, its valuable and historical buildings. However, municipal strategies and plans play an important role in this success.
Keywords: Urban Landscapes, Social Behavior, Social Maturity, Values and Norms
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