Corporate Giving in the Health Sector: A Study on the Malaysian Companies

Abstract

Corporate giving represents the philanthropic activities that companies perform as voluntary initiatives. All over the world, companies are contributing in several sectors like health, sports, education and others. In many ways, these activities help in mitigating the social problems and meeting the necessities. This research is based on this issue. The main objective of this research is to examine the nature of contribution of the Malaysian companies in the health sector. In order to achieve this objective, the research conducted content analysis of the annual reports of 200 sample companies selected through random sampling. In most of the cases companies disclose their year-long activities in the annual reports. From these reports the researchers identified the main activities that the companies have performed in order to help the health sector.

Keywords: Corporate giving, health sector, Malaysian companies