Study of Factor Influencing Investment Behavior of Investor of Indore City
Intercontinental Journal of Banking, Insurance and Finance, Vol. 2, Issue 9, pp. 27-38, September 2015
12 Pages Posted: 4 Oct 2015
Date Written: September 30, 2015
Investment decision of each individual vary with the time, situation, environmental condition, psychological behavior, demographical behavior (age, gender, background etc), safety, return, income of individual, knowledge of individual about investment alternatives, etc. In this study we try to analyze the hypothesis that in India most of the population prefer less risky product with high maturity and high return, and the influence of above variable to find out the factors, which are taken as independent variable and investor's behavior as a dependent variable.
Keywords: Investment, Investment behavior
JEL Classification: G2, G24
Suggested Citation: Suggested Citation