Study of Factor Influencing Investment Behavior of Investor of Indore City

Intercontinental Journal of Banking, Insurance and Finance, Vol. 2, Issue 9, pp. 27-38, September 2015

12 Pages Posted: 4 Oct 2015

See all articles by Surendra Malviya

Surendra Malviya

Devi Ahilya Vishwavidyalaya

Reena Pandey

Devi Ahilya University - International Institute of Professional Studies (IIPS)

Date Written: September 30, 2015

Abstract

Investment decision of each individual vary with the time, situation, environmental condition, psychological behavior, demographical behavior (age, gender, background etc), safety, return, income of individual, knowledge of individual about investment alternatives, etc. In this study we try to analyze the hypothesis that in India most of the population prefer less risky product with high maturity and high return, and the influence of above variable to find out the factors, which are taken as independent variable and investor's behavior as a dependent variable.

Keywords: Investment, Investment behavior

JEL Classification: G2, G24

Suggested Citation

Malviya, Surendra and Pandey, Reena, Study of Factor Influencing Investment Behavior of Investor of Indore City (September 30, 2015). Intercontinental Journal of Banking, Insurance and Finance, Vol. 2, Issue 9, pp. 27-38, September 2015. Available at SSRN: https://ssrn.com/abstract=2668954

Surendra Malviya (Contact Author)

Devi Ahilya Vishwavidyalaya ( email )

07312461888 (Phone)

HOME PAGE: http://www.iips.dauniv.ac.in

Reena Pandey

Devi Ahilya University - International Institute of Professional Studies (IIPS)

Indore
Khandwa Road
Indore, MP 452017
India

Here is the Coronavirus
related research on SSRN

Paper statistics

Downloads
192
Abstract Views
628
rank
166,153
PlumX Metrics