Online Marketing: Advertisers Know You are a Dog on the Internet!

Savin, Trzaskowski (Eds) Research Handbook on EU Internet Law (Edward Elgar 2014) 383-410

20 Pages Posted: 5 Oct 2015

See all articles by Christine Riefa

Christine Riefa

Brunel University - Brunel Law School

Christiana Markou

European University Cyprus

Date Written: October 3, 2015

Abstract

This piece explores the regulation of online marketing. The Internet has enabled advertisers to get to know their customer base and harness technology to a point where the once anonymous Internet is now a space where advertisers know you are dog. There is much progress however for the law to make in order to catch up with technology and the marketing practices it enables. The many dangers allied with those advertising techniques should force the legislator to rethink and tighten controls in a bid to protect consumers.

Keywords: cookies, behavioural advertising, UCPD, keywords, consumer protection, data protection

Suggested Citation

Riefa, Christine and Markou, Christiana, Online Marketing: Advertisers Know You are a Dog on the Internet! (October 3, 2015). Savin, Trzaskowski (Eds) Research Handbook on EU Internet Law (Edward Elgar 2014) 383-410, Available at SSRN: https://ssrn.com/abstract=2668968

Christine Riefa (Contact Author)

Brunel University - Brunel Law School ( email )

Kingston Lane
Elliott Jaques Building
Uxbridge, Middlesex UB8 3PH
United Kingdom

HOME PAGE: http://www.brunel.ac.uk/people/christine-riefa

Christiana Markou

European University Cyprus ( email )

6 Diogenes Street, Engomi
Nicosia, 1516
Cyprus

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