Fundamental Personal Attitudes Towards Achieving Business Success in Peru

Journal of Business (2009), Vol. 1(1):20-36

17 Pages Posted: 5 Oct 2015 Last revised: 28 Jan 2016

Date Written: July 1, 2009


Most studies on business activity have tried to explain the role played by an entrepreneur in society, as well as the psychological and non-psychological traits that distinguish him/ her from those who are not entrepreneurs. While this may be a very interesting characterization that allows for identifying any potential entrepreneurs, various studies have proven that such traits may be substantially different or unbelievably similar from one entrepreneur to another. These similarities or differences may depend on economic, social, cultural, political, and legal aspects that are peculiar in a specific business environment; the size of the business and the type of the organization that has been established; the personal traits and knowledge of the entrepreneurs, and the circumstantial or structural aspects in a specific industry. Therefore, it is almost impossible to talk about a model entrepreneur or an entrepreneur’s universal profile. Despite these differences between the entrepreneurs themselves, every business needs visionary entrepreneurs, who are able to identify a business opportunity, set in motion a business initiative, and reach business success, by meeting a society’s needs. In this sense, this article answers the following questions: why do some entrepreneurs are successful and others are not? Which would be an essential characteristic for business success to be achieved? For a group of successful Peruvian entrepreneurs, training and professional knowledge, as well as professional experience are necessary and essential for a business initiative to be advanced. Perseverance is, however, a trait no entrepreneur can do without if he/she wants to achieve success in a country like Peru.

Keywords: Entrepreneur; success factors; entrepreneurial process; the Entrepreneur’s role

JEL Classification: M13

Suggested Citation

Weinberger Villarán, Karen, Fundamental Personal Attitudes Towards Achieving Business Success in Peru (July 1, 2009). Journal of Business (2009), Vol. 1(1):20-36. Available at SSRN:

Karen Weinberger Villarán (Contact Author)

Universidad del Pacífico ( email )

Av. Salaverry 2020
Jesús María

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