Establishing Best Practices for Including Emotional Intelligence in Real Estate Professionals
International Journal of Business Research, v. 9 (2) p. 91-97
7 Pages Posted: 28 Jan 2016
Date Written: 2015
Competency in emotional intelligence, whether learned and/or improved, is an important skill for those in the field of real estate sales. Evidence from studies in the area of real estate and in the general area of sales have indicated that a correlation exists with individuals who have high emotional intelligence and improved sales performance. A thorough literature review and the delivery of an online survey taken by 31 real estate professionals was conducted. From this research, Swanson, Hamilton, and Zobisch created a list of best practices for incorporating emotional intelligence into the field of real estate professionals.
Keywords: Emotional Intelligence, Personality, Sales, Real Estate Professionals, Realtor™
JEL Classification: Z00
Suggested Citation: Suggested Citation