Download This PaperThe Influence of Brand Awareness on Brand Trust Through Brand Image
7 Pages Posted: 8 Oct 2015 Last revised: 1 May 2016
Date Written: October 7, 2015
Abstract
The purpose of this study was to determine 1) relationship influences brand awareness on .brand trust, 2) relationship influences brand awareness on brand image, 3) influence of brand image on brand trust. The study was conducted on Islamic product brands in City of Malang, East Java. Used accidental sampling, total sample of 100 respondent. SEM analysis technique using PLS. The results showed that brand awareness brand effect on trust, brand awareness effect on brand image, and brand image affect to brand trust.
Keywords: awareness, image, trust
Suggested Citation: Suggested Citation
Mudzakkir, Mohammad and Nurfarida, Iva, The Influence of Brand Awareness on Brand Trust Through Brand Image (October 7, 2015). Available at SSRN: https://ssrn.com/abstract=2670597 or http://dx.doi.org/10.2139/ssrn.2670597
Do you have a job opening that you would like to promote on SSRN?
Feedback
Feedback to SSRN