The Influence of Brand Awareness on Brand Trust Through Brand Image

7 Pages Posted: 8 Oct 2015 Last revised: 1 May 2016

See all articles by Mohammad Mudzakkir

Mohammad Mudzakkir

Universitas Kanjuruhan Malang

Iva Nurfarida

Universitas Kanjuruhan Malang

Date Written: October 7, 2015

Abstract

The purpose of this study was to determine 1) relationship influences brand awareness on .brand trust, 2) relationship influences brand awareness on brand image, 3) influence of brand image on brand trust. The study was conducted on Islamic product brands in City of Malang, East Java. Used accidental sampling, total sample of 100 respondent. SEM analysis technique using PLS. The results showed that brand awareness brand effect on trust, brand awareness effect on brand image, and brand image affect to brand trust.

Keywords: awareness, image, trust

Suggested Citation

Mudzakkir, Mohammad and Nurfarida, Iva, The Influence of Brand Awareness on Brand Trust Through Brand Image (October 7, 2015). Available at SSRN: https://ssrn.com/abstract=2670597 or http://dx.doi.org/10.2139/ssrn.2670597

Mohammad Mudzakkir (Contact Author)

Universitas Kanjuruhan Malang ( email )

Jl.Soedanco Supriadi No.48
Malang, IN Jawa Timur 65148
Indonesia

Iva Nurfarida

Universitas Kanjuruhan Malang ( email )

Jl.Soedanco Supriadi No.48
Malang, IN Jawa Timur 65148
Indonesia

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