Semiotic and Identification Analysis of Media Texts on Media Education Classes with Students

Posted: 8 Oct 2015

See all articles by Alexander Fedorov

Alexander Fedorov

Rostov State Univesity of Econimics; Taganrog State Pedagogical Institute

Date Written: October 7, 2015


Semiotic analysis of media texts is an analysis of the language of signs and symbols in media texts. This analysis is closely linked to the iconographic analysis. Semiotic analysis of media texts for training purposes based on the semiotic theory of media (Semiotic Approach, Le decodage des medias), grounded in the work of such theorists as R. Barthes, C. Metz, U. Eco and others. Identification analysis is the recognition / identification of hidden messages in media texts, because media agencies often offer simplistic solutions for complex problems. The media educators can use in this area educational games with practical content, aimed at audience understanding how certain ideas, problems can be encoded, camouflaged in the media text. This article presented the main directions for Semiotic and Identification analysis on media education classes for student audience, including the examples of creative problems and issues associated with this type of the analysis in the context of media education problems, i.e. based on six key concepts of media literacy education: agency, category, language, technology, audience, representation. The author supposes that this analysis of media texts on media education classes can significantly develop media competence of students, including critical thinking and perception.

Keywords: semiotic, identification, analysis, media, media texts, media education, media literacy, media competence, students.

Suggested Citation

Fedorov, Alexander, Semiotic and Identification Analysis of Media Texts on Media Education Classes with Students (October 7, 2015). Available at SSRN:

Alexander Fedorov (Contact Author)

Rostov State Univesity of Econimics ( email )

69, Bolshaya Sadovaya Street
Suite 251
Rostov-on-Don, 344002

Taganrog State Pedagogical Institute ( email )

Iniciativnaya, 48
Taganrog, Rostovskaya oblast 347936
+7(8634)601753 (Phone)


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