Market Entry Strategies

Leih, S. Teece, D. (2014), Market entry strategies, In D. Teece and M. Augier (eds). Palgrave Encyclopedia of Strategic Management, London. UK: Palgrave Macmillan.

11 Pages Posted: 19 Oct 2015

Date Written: October 12, 2014

Abstract

A firm’s business strategies regarding the choice of a market, market entry timing, and entry mode can significantly influence the firm’s performance. A number of factors such as control, experience, and cultural distance can influence the formulation of a firm’s market entry strategy – e.g. whether to choose between licensing and franchising or between joint ventures or wholly owned subsidiaries. Scholars have analyzed the choice of a firm’s market entry strategy from various theoretical perspectives, such as transaction cost economics, the resource-based view, the capabilities perspective and the eclectic framework.

Keywords: Market timing, market choice, market entry mode, global strategy, export strategies, innovation strategies

Suggested Citation

Heaton, Sohvi and Teece, David J., Market Entry Strategies (October 12, 2014). Leih, S. Teece, D. (2014), Market entry strategies, In D. Teece and M. Augier (eds). Palgrave Encyclopedia of Strategic Management, London. UK: Palgrave Macmillan. . Available at SSRN: https://ssrn.com/abstract=2673042

David J. Teece

Institute for Business Innovation ( email )

F402 Haas School of Business, #1930
Berkeley, CA 94720-1930
United States
(510) 642-4041 (Phone)

No contact information is available for Sohvi Heaton

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