Mithilasmita: Can Traditional Art Be Preserved Through Intellectual Property Protection Only?

Ivey Publishing, 2014

11 Pages Posted: 17 Oct 2015

See all articles by Ankur Joshi

Ankur Joshi

Management Development Institute; Banasthali Vidyapith - Faculty of Management Studies

S K Tapasvi

Management Development Institute

Date Written: 2014

Abstract

Teaching on Mithilasmita- an organisation working for preservation and promotion of traditional Madhubani art. The case discussed social business perspective and geographical indication rights (GI).

Keywords: Mithilasmita, Geographical Indications, Social Business, CSR, India, Madhubani

JEL Classification: M13, M14, L98, N15

Suggested Citation

Joshi, Ankur and Joshi, Ankur and Tapasvi, S K, Mithilasmita: Can Traditional Art Be Preserved Through Intellectual Property Protection Only? (2014). Ivey Publishing, 2014, Available at SSRN: https://ssrn.com/abstract=2674926

Ankur Joshi (Contact Author)

Management Development Institute ( email )

Mehrauli Road
Sukhrali
Gurgaon, Haryana 122001
India

Banasthali Vidyapith - Faculty of Management Studies ( email )

India

S K Tapasvi

Management Development Institute ( email )

Mehrauli Road
Sukhrali
Gurgaon, Haryana 122001
India

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