Business and Technological Paradigms: The Entrepreneurial Bridge

33 Pages Posted: 18 Oct 2015

See all articles by Gabriel Giménez Roche

Gabriel Giménez Roche

NEOMA Business School

Didier Calcei

École Supérieure de Commerce (ESC) de Troyes

Massimiliano Neri

Moody's Analytics; Finance Research Center @ UFM

Date Written: October 17, 2015


In 1982, Giovanni Dosi contributed with an explanation that attempted to conciliate the demand-pull and the technology-push views on technological selection. The solution based on Kuhnian analysis of scientific revolutions assumes the origins of technological changes to be independent of market factors, but ultimately validated by these same factors. This paper demonstrates that technological selection actually occurs within market processes, when entrepreneurs use their judgment to interpret and evaluate the scope of the habitual, conventional, and institutional routines shaping the social environment. Since entrepreneurs specialize around their idiosyncratic interpretations, business paradigms emerge that comprise different technological paradigms. Therefore, business paradigms instrumentally use technological paradigms in order to better correspond to the socially routinized and non- routinized behavior of market agents.

Keywords: entrepreneurship, innovation, opportunity, technological paradigm

JEL Classification: D02, O31, O33, L26

Suggested Citation

Giménez Roche, Gabriel and Calcei, Didier and Neri, Massimiliano, Business and Technological Paradigms: The Entrepreneurial Bridge (October 17, 2015). Available at SSRN: or

Gabriel Giménez Roche (Contact Author)

NEOMA Business School ( email )

1 Rue du Maréchal Juin
Mont Saint Aignan Cedex, 76825

Didier Calcei

École Supérieure de Commerce (ESC) de Troyes ( email )

217 Avenue Pierre BROSSOLETTE
Troyes, 10002

Massimiliano Neri

Moody's Analytics ( email )

1 Canada Square
London, E14 5FA
United Kingdom
630822653 (Phone)


Finance Research Center @ UFM ( email )

Academic Building, B-300
Calle Manuel F. Ayau (6 Calle final) zona 10
Guatemala, 01010


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