Structural Equation Modeling with the SmartPLS

Bido, D., da Silva, D., & Ringle, C. (2014). Structural Equation Modeling with the Smartpls. Brazilian Journal Of Marketing, 13(2). Retrieved October 19, 2015,

18 Pages Posted: 22 Oct 2015

See all articles by Christian Ringle

Christian Ringle

University of Hamburg

Dirceu da Silva

Universidade Nove de Julho (UNINOVE)

Diógenes Bido

Mackenzie Presbyterian University

Date Written: October 19, 2015

Abstract

The objective of this article is to present a didactic example of Structural Equation Modeling using the software SmartPLS 2.0 M3. The program mentioned uses the method of Partial Least Squares and seeks to address the following situations frequently observed in marketing research: Absence of symmetric distributions of variables measured by a theory still in its beginning phase or with little “consolidation”, formative models, and/or a limited amount of data. The growing use of SmartPLS has demonstrated its robustness and the applicability of the model in the areas that are being studied.

Suggested Citation

Ringle, Christian and da Silva, Dirceu and Bido, Diógenes, Structural Equation Modeling with the SmartPLS (October 19, 2015). Bido, D., da Silva, D., & Ringle, C. (2014). Structural Equation Modeling with the Smartpls. Brazilian Journal Of Marketing, 13(2). Retrieved October 19, 2015,. Available at SSRN: https://ssrn.com/abstract=2676422

Christian Ringle (Contact Author)

University of Hamburg ( email )

Allende-Platz 1
Hamburg, 20146
Germany

Dirceu Da Silva

Universidade Nove de Julho (UNINOVE)

Rua Vergueiro, 235/249
São Paulo, Liberdade 01504-001
Brazil

Diógenes Bido

Mackenzie Presbyterian University ( email )

Rua da Consolação 920
São Paulo, 010302907
Brazil

HOME PAGE: http://www.mackenzie.br

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