Structural Equation Modeling with LISREL: An Initial Vision

Brazilian Journal of Marketing, 13(2), May 2014

16 Pages Posted: 24 Oct 2015 Last revised: 28 Oct 2015

See all articles by Naresh K. Malhotra

Naresh K. Malhotra

Georgia Institute of Technology - Scheller College of Business

Evandro Lopes

Universidade Nove de Julho (UNINOVE) - Programa de Pós-graduação em Administração (PPGA)

Ricardo Teixeira Veiga

Federal University of Minas Gerais (UFMG) - Center for Post Graduation and Research in Administration (CEPEAD)

Date Written: March 3, 2014

Abstract

LISREL is considered one of the most robust software packages for Structural Equation Modeling with covariance matrices, while it is also considered complex and difficult to use. In this special issue of the Brazilian Journal of Marketing, we aim to present the main functions of LISREL, its features and, through a didactic example, reduce the perceived difficulty of using it. We also provide helpful guidelines to properly using this technique.

Keywords: LISREL; Covariance Matrix; Structural Equation Modeling; Application of LISREL in Marketing

JEL Classification: C3, M31

Suggested Citation

Malhotra, Naresh K. and Lopes, Evandro and Veiga, Ricardo Teixeira, Structural Equation Modeling with LISREL: An Initial Vision (March 3, 2014). Brazilian Journal of Marketing, 13(2), May 2014. Available at SSRN: https://ssrn.com/abstract=2678786

Naresh K. Malhotra (Contact Author)

Georgia Institute of Technology - Scheller College of Business ( email )

800 West Peachtree St., NW
Atlanta, GA 30308-1149
United States

Evandro Lopes

Universidade Nove de Julho (UNINOVE) - Programa de Pós-graduação em Administração (PPGA) ( email )

Av. Dr. Adolpho Pinto
109 Barra Funda
Sao Paulo
Brazil

Ricardo Teixeira Veiga

Federal University of Minas Gerais (UFMG) - Center for Post Graduation and Research in Administration (CEPEAD) ( email )

Horizonte 30170-120 Minas Gera
Brazil

Register to save articles to
your library

Register

Paper statistics

Downloads
77
Abstract Views
953
rank
317,574
PlumX Metrics