Structural Equation Modeling with LISREL: An Initial Vision
Brazilian Journal of Marketing, 13(2), May 2014
16 Pages Posted: 24 Oct 2015 Last revised: 28 Oct 2015
Date Written: March 3, 2014
LISREL is considered one of the most robust software packages for Structural Equation Modeling with covariance matrices, while it is also considered complex and difficult to use. In this special issue of the Brazilian Journal of Marketing, we aim to present the main functions of LISREL, its features and, through a didactic example, reduce the perceived difficulty of using it. We also provide helpful guidelines to properly using this technique.
Keywords: LISREL; Covariance Matrix; Structural Equation Modeling; Application of LISREL in Marketing
JEL Classification: C3, M31
Suggested Citation: Suggested Citation