Revisiting the Seven Commandments for Users of Multivariate Methods

Revista Brasileira De Marketing, 13(4), September 2014

3 Pages Posted: 24 Oct 2015

See all articles by Jagdish N Sheth

Jagdish N Sheth

Emory University - Department of Marketing

Date Written: June 29, 2014

Abstract

While multivariate methods are extremely relevant to marketing problems, it is not easy to successfully implement them in the research program of the organization due to their complexity and variety. Therefore, a number of practical guidelines are described below which should be followed by researchers if they are committed to the idea of integrating multivariate methods in their research programs.

Keywords: marketing, research program, seven commandments for users, multivariate methods

JEL Classification: M1, M31

Suggested Citation

Sheth, Jagdish N, Revisiting the Seven Commandments for Users of Multivariate Methods (June 29, 2014). Revista Brasileira De Marketing, 13(4), September 2014, Available at SSRN: https://ssrn.com/abstract=2678809

Jagdish N Sheth (Contact Author)

Emory University - Department of Marketing ( email )

Goizueta Business School
1300 Clifton Road
Atlanta, GA 30322
United States

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