Reverse Knowledge Transfer: A Comparison between Subsidiaries of Emerging Markets and Subsidiaries of Developed Markets

Iberoamerican Journal Of Strategic Management (IJSM), 12(4), pp. 67-90, doi:10.5585/riae.v12i4.2026

24 Pages Posted: 27 Oct 2015

See all articles by Maitê Bezerra

Maitê Bezerra

Escola Superior de Propaganda e Marketing (ESPM)

Sidney Costa

University of São Paulo, Students

Felipe Borini

Escola Superior de Propaganda e Marketing (ESPM)

Open Journals

UNINOVE

Date Written: December 01, 2013

Abstract

This paper aims at contrasting the impact of the internal and external network on the reverse knowledge transfer process in foreign subsidiaries in Brazil and Brazilian subsidiaries abroad. With regard to foreign subsidiaries, one hundred seventy-two companies were obtained, and as to the database pertinent to subsidiaries of Brazilian firms, the sample acquired consisted of seventy-eight Brazilian subsidiaries abroad. The results show the impact of the network for both types of multinationals, however, the same does not occur with integration.

Keywords: reverse innovation; reverse knowledge transfer; foreign subsidiaries; network; emerging multinational; emerging markets

JEL Classification: M1, M00, M2

Suggested Citation

Bezerra, Maitê and Costa, Sidney and Borini, Felipe and Silva, Altieres, Reverse Knowledge Transfer: A Comparison between Subsidiaries of Emerging Markets and Subsidiaries of Developed Markets (December 01, 2013). Iberoamerican Journal Of Strategic Management (IJSM), 12(4), pp. 67-90, doi:10.5585/riae.v12i4.2026. Available at SSRN: https://ssrn.com/abstract=2680153

Maitê Bezerra (Contact Author)

Escola Superior de Propaganda e Marketing (ESPM) ( email )

Rua Alvaro Alvim, 123
Valinhos, São Paulo
Brazil

Sidney Costa

University of São Paulo, Students ( email )

São Paulo
Brazil

Felipe Borini

Escola Superior de Propaganda e Marketing (ESPM) ( email )

Rua Alvaro Alvim, 123
Valinhos, São Paulo
Brazil

Altieres Silva

UNINOVE ( email )

Rua Vergueiro, 235/249
São Paulo, Liberdade 01504-001
Brazil

HOME PAGE: http://www.uninove.br

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