Playoff Profits for Academic Programs

5 Mississippi Sports Law Review 1 (2016)(Symposium).

9 Pages Posted: 28 Oct 2015 Last revised: 3 Aug 2017

See all articles by William W. Berry

William W. Berry

University of Mississippi School of Law

Date Written: October 26, 2015


This short essay proposes a step towards re-legitimizing the cooperative relationship between the university and athletics. For too long, the university has enabled the athletic enterprise to profit and grow, while it received only tangential, albeit in some cases significant, benefits. This essay, then, argues that the NCAA and university presidents should demonstrate that the university really controls intercollegiate athletics, and not vice-versa, by having academic programs directly profit from the financial success of intercollegiate athletics. Specifically, this essay proposes the creation of “postseason revenue earmarks” — a set aside of profits from postseason football and basketball competitions to benefit and grow academic programs.

Keywords: NCAA, sports, student-athlete, amateurism, pay for play, intercollegiate athletics

Suggested Citation

Berry, William W., Playoff Profits for Academic Programs (October 26, 2015). 5 Mississippi Sports Law Review 1 (2016)(Symposium)., Available at SSRN:

William W. Berry (Contact Author)

University of Mississippi School of Law ( email )

481 Chucky Mullins Drive
P.O. Box 1848
University, MS 38677
United States
6629156859 (Phone)

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