Playoff Profits for Academic Programs
5 Mississippi Sports Law Review 1 (2016)(Symposium).
9 Pages Posted: 28 Oct 2015 Last revised: 3 Aug 2017
Date Written: October 26, 2015
This short essay proposes a step towards re-legitimizing the cooperative relationship between the university and athletics. For too long, the university has enabled the athletic enterprise to profit and grow, while it received only tangential, albeit in some cases significant, benefits. This essay, then, argues that the NCAA and university presidents should demonstrate that the university really controls intercollegiate athletics, and not vice-versa, by having academic programs directly profit from the financial success of intercollegiate athletics. Specifically, this essay proposes the creation of “postseason revenue earmarks” — a set aside of profits from postseason football and basketball competitions to benefit and grow academic programs.
Keywords: NCAA, sports, student-athlete, amateurism, pay for play, intercollegiate athletics
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