Salad = Success and Fries = Failure? Conceptualizing and Assessing Self-Control Outcome Measures in Food Decision Making Research

47 Pages Posted: 29 Oct 2015

See all articles by Kelly Haws

Kelly Haws

Vanderbilt University - Marketing

Scott Davis

Texas A&M University - Department of Marketing

Utpal M. Dholakia

Rice University - Jesse H. Jones Graduate School of Business

Date Written: August 2015

Abstract

Researchers studying decisions about food utilize a wide variety of measures to assess self-control outcomes in experimental studies. However, it is often unclear whether or not the chosen dependent variables truly implicate self-regulatory mechanisms in decision making. In the present research, we provide a conceptual framework for evaluating self-control outcome measures, concentrating specifically on the domain of food and eating self-control decisions. We propose and empirically examine the essential characteristics [i.e., 1) recognized as self-control relevant by study population, 2) related to individual differences in self-control, and 3) recognized as self-control relevant by individual] of good self-control outcome measures and provide specific methodological recommendations (including the “rank-then-choose” method) for capturing exhibited self-control in the domain of food decision making. Our conceptual developments and recommendations seek to enhance the consistency, efficiency, and effectiveness of food-related decision research.

Keywords: Self-control, food decision making, food choice, measurement, research procedures

Suggested Citation

Haws, Kelly and Davis, Scott and Dholakia, Utpal M., Salad = Success and Fries = Failure? Conceptualizing and Assessing Self-Control Outcome Measures in Food Decision Making Research (August 2015). Available at SSRN: https://ssrn.com/abstract=2682530 or http://dx.doi.org/10.2139/ssrn.2682530

Kelly Haws

Vanderbilt University - Marketing ( email )

Nashville, TN 37203
United States

Scott Davis

Texas A&M University - Department of Marketing ( email )

430 Wehner
College Station, TX 77843-4218
United States

Utpal M. Dholakia (Contact Author)

Rice University - Jesse H. Jones Graduate School of Business ( email )

6100 South Main Street
P.O. Box 1892
Houston, TX 77005-1892
United States

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