Graduate Business Students' Perceptions on Pre-Lecture Videos

30 Pages Posted: 3 Nov 2015 Last revised: 4 Dec 2016

See all articles by Maretno A. Harjoto

Maretno A. Harjoto

Pepperdine University - Pepperdine Graziadio Business School (PGBS)

Date Written: August 15, 2015


This study examines the relationship between students’ perception of pre-lecture videos and learning outcomes and assessment of teaching effectiveness for a full-time master of business administration (MBA) corporate finance core class. I compare students’ perceptions on pre-lecture videos (Youtube and screencast) with their perceptions on four learning methods: face-to-face lecture on whiteboards, face-to-face PowerPoint lecture, reading the textbook, and other learning methods (i.e. study group, class discussions, tutoring, etc.). I find that students’ perceptions of face-to-face lecture on whiteboards and Youtube videos which show their instructor explaining the concepts on whiteboards are higher than the rest of four methods. Students perceive that pre-lecture videos enhance their learning and help them earn a better grade. I also find that the pre-lecture videos are positively associated with higher students rating on instructor’s teaching effectiveness.

Keywords: Pre-lecture videos, students' perception, flipped lecture, teaching effectiveness

JEL Classification: A23, I21, A2, A20

Suggested Citation

Harjoto, Maretno Agus, Graduate Business Students' Perceptions on Pre-Lecture Videos (August 15, 2015). Available at SSRN: or

Maretno Agus Harjoto (Contact Author)

Pepperdine University - Pepperdine Graziadio Business School (PGBS) ( email )

Drescher Campus Suite 344
24255 Pacific Coast Highway
Malibu, CA 90263
United States
(310) 506-8542 (Phone)
(310) 506-4126 (Fax)


Do you have a job opening that you would like to promote on SSRN?

Paper statistics

Abstract Views
PlumX Metrics