A Review of the Nonmarket Strategy Literature: Toward a Multi-Theoretical Integration

Journal of Management, Forthcoming

50 Pages Posted: 7 Nov 2015

See all articles by Kamel Mellahi

Kamel Mellahi

The University of Warwick

Jedrzej G. Frynas

Middlesex University - Business School

Pei Sun

Fudan University

Donald S. Siegel

University at Albany, SUNY

Date Written: October 2015

Abstract

Two parallel strands of non-market strategy research have emerged that are largely in isolation. One strand examines strategic corporate social responsibility (CSR) and the other examines corporate political activity (CPA), even though there is an overlap between the social and political aspects of corporate strategies. In this paper, we review and synthesize strategic CSR and CPA research published in top-tier and specialized academic journals between 2000 and 2014. Specifically, we (a) review the literature on the link between non-market strategy and organizational performance; (b) identify the mechanisms through which non-market strategy influences organizational performance; (c) integrate and synthesize the two strands – strategic CSR and CPA – of the literature; and (d) develop a multi-theoretical framework for improving our understanding of the effects of nonmarket strategy on organizational performance. We conclude by outlining a research agenda for future theoretical and empirical studies on the impact of non-market strategy on organizational outcomes.

Keywords: corporate social responsibility (CSR); corporate political activity (CPA); nonmarket strategy; organizational performance; theoretical integration

JEL Classification: L21, M14

Suggested Citation

Mellahi, Kamel and Frynas, Jedrzej G. and Sun, Pei and Siegel, Donald S., A Review of the Nonmarket Strategy Literature: Toward a Multi-Theoretical Integration (October 2015). Journal of Management, Forthcoming . Available at SSRN: https://ssrn.com/abstract=2687446

Kamel Mellahi (Contact Author)

The University of Warwick ( email )

Gibbet Hill Rd.
Coventry, West Midlands CV4 8UW
United Kingdom

Jedrzej G. Frynas

Middlesex University - Business School ( email )

The Burroughs
London, NW4 4BT
United Kingdom

Pei Sun

Fudan University ( email )

600 Guoquan Rd
Shanghai, 200433
China

Donald S. Siegel

University at Albany, SUNY ( email )

1400 Washington Avenue
Albany, NY 12222
United States
(518) 956-8311 (Phone)

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