New Empirical Research on Advertising - Syllabus and Reading List

3 Pages Posted: 9 Nov 2015 Last revised: 19 Nov 2015

See all articles by Kenneth C. Wilbur

Kenneth C. Wilbur

University of California, San Diego (UCSD) - Rady School of Management

Date Written: December 2015

Abstract

This Ph.D. workshop will discuss new empirical research on advertising.

Suggested Citation

Wilbur, Kenneth C., New Empirical Research on Advertising - Syllabus and Reading List (December 2015). Available at SSRN: https://ssrn.com/abstract=2687926

Kenneth C. Wilbur (Contact Author)

University of California, San Diego (UCSD) - Rady School of Management ( email )

9500 Gilman Drive
Rady School of Management
La Jolla, CA 92093
United States

HOME PAGE: http://kennethcwilbur.com

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