A Review of Digital Marketing Influences on the Music Industry and a Vision of the Industry in the Next 5 Years.

27 Pages Posted: 19 Nov 2015

Date Written: November 9, 2015

Abstract

The music industry has been undergoing drastic changes since the advent of widespread digital distribution of music. A conspicuous indicator of this is total music sales: since 2000, sales of recorded music have dropped off substantially. (The Economist, 2008; Goldman, 2010). While live music has increased in importance. (Seabrook, 2009). The largest music retailer in the world is now digital: Apple Inc.'s iTunes Store. (Mobile World Congress, 2011).

In this essay, a review is done of Digital marketing influences on the Music industry. In the process, the rise of digital distribution in the Music Industry is discussed, information which gives a vision of the Music industry prior to 2015, and a vision of the next five years (2015 to 2020) of the effects of Digital Marketing on the Music Industry as extrapolated from the information about the Music Industry prior to 2015.

Keywords: Music Industry, Digital Marketing, Digital Album Sales, Digital Track Sales

Suggested Citation

Alagoa, Hans, A Review of Digital Marketing Influences on the Music Industry and a Vision of the Industry in the Next 5 Years. (November 9, 2015). Available at SSRN: https://ssrn.com/abstract=2688210 or http://dx.doi.org/10.2139/ssrn.2688210

Hans Alagoa (Contact Author)

Monarch Business School ( email )

Switzerland

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