Sharpening Your Creativity Skills: Generating Ideas for New Products

24 Pages Posted: 14 Nov 2015

See all articles by Hershey H. Friedman

Hershey H. Friedman

City University of New York - Department of Business Management

Barbara Lewis

Brooklyn College Department of Business Management

Date Written: November 9, 2015

Abstract

One of the most important skills to possess in the global Internet Age is creativity. People who are creative and innovative will be of great value to any organization that employs them. Moreover, creativity is a valuable skill to have if one wishes to be an entrepreneur. This paper demonstrates numerous ways to develop new products. This paper can be used by instructors who want to use this as a course module in a management, entrepreneurship, or marketing courses to enhance the creative skills of students. It will also be of value to future entrepreneurs who have interest in creating a new product.

Keywords: Developing new products, creativity, the Four C’s, critical skills to succeed, multicultural marketing, ethnic marketing, disabilities marketing, hot trends, cause marketing.

JEL Classification: A22, A23, D81, G18, G21, I20, L20, L21, M14, M19, M31, Q20, Q38

Suggested Citation

Friedman, Hershey H. and Lewis, Barbara, Sharpening Your Creativity Skills: Generating Ideas for New Products (November 9, 2015). Available at SSRN: https://ssrn.com/abstract=2688351 or http://dx.doi.org/10.2139/ssrn.2688351

Hershey H. Friedman (Contact Author)

City University of New York - Department of Business Management ( email )

Barbara Lewis

Brooklyn College Department of Business Management ( email )

2900 Bedford Avenue
Brooklyn, NY 11210
United States

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