Sharpening Your Creativity Skills: Generating Ideas for New Products
24 Pages Posted: 14 Nov 2015
Date Written: November 9, 2015
One of the most important skills to possess in the global Internet Age is creativity. People who are creative and innovative will be of great value to any organization that employs them. Moreover, creativity is a valuable skill to have if one wishes to be an entrepreneur. This paper demonstrates numerous ways to develop new products. This paper can be used by instructors who want to use this as a course module in a management, entrepreneurship, or marketing courses to enhance the creative skills of students. It will also be of value to future entrepreneurs who have interest in creating a new product.
Keywords: Developing new products, creativity, the Four C’s, critical skills to succeed, multicultural marketing, ethnic marketing, disabilities marketing, hot trends, cause marketing.
JEL Classification: A22, A23, D81, G18, G21, I20, L20, L21, M14, M19, M31, Q20, Q38
Suggested Citation: Suggested Citation