Impact of Culture on Online Management Education

Cross Cultural Management - An International Journal, Vol.19, No.3, pp. 399-420. DOI: 10.1108/13527601211247116

Posted: 15 Nov 2015 Last revised: 22 Dec 2017

See all articles by Jung Wan Lee

Jung Wan Lee

Boston University - Department of Administrative Sciences

Kip Becker

Boston University - Department of Administrative Sciences

Helena M. Nobre

University of Aveiro - DEGEIT, GOVCOPP

Date Written: October 8, 2012

Abstract

The study investigated the effects of national culture on the acceptance, and online interaction, of management education and training online using Hall's cultural classifications and Hofstede’s cultural framework. Potential differences in perceptions of personal innovativeness and levels of online management education acceptance were examined. Factor analysis, structural modeling techniques and independent sample t-statistics were used to analyze samples collected from online management classes in the United States and Korea. Results suggest that high-context and collectivism cultures are more conservative to the adoption of online management education and training and participation in online interaction. A second interesting finding is evidence of the significant difference of adoption likelihood of learning innovation and changes. It was clear that a nation’s culture directly affects the manner in which participants engage, relate and benefit from online management education/training. These insights may help multinational companies predict adoption of online management education and the appropriateness of online training across regional differences so as to formulate more effective online management education and training strategies by accommodating their cultural influences.

Keywords: Culture, international behavior, online, management training

Suggested Citation

Lee, Jung Wan and Becker, Kip and Nobre, Helena M., Impact of Culture on Online Management Education (October 8, 2012). Cross Cultural Management - An International Journal, Vol.19, No.3, pp. 399-420. DOI: 10.1108/13527601211247116 . Available at SSRN: https://ssrn.com/abstract=2690498

Jung Wan Lee (Contact Author)

Boston University - Department of Administrative Sciences ( email )

808 Commonwealth Avenue
Boston, MA 02215
United States
617 358 5627 (Phone)
617 353 6840 (Fax)

HOME PAGE: http://www.bu.edu/met

Kip Becker

Boston University - Department of Administrative Sciences ( email )

United States

Helena M. Nobre

University of Aveiro - DEGEIT, GOVCOPP ( email )

Campus Universitário de Santiago
Aveiro, 3810-193
Portugal

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