Empirical Investigation of the Relationship between the Operational Competence of Service Providers and the Use and Adoption of Mobile Commerce

Journal of Distribution Science, Vol. 9, No. 2, pp. 5-12, 2011

8 Pages Posted: 15 Nov 2015 Last revised: 18 Dec 2017

See all articles by Jung Wan Lee

Jung Wan Lee

Boston University - Department of Administrative Sciences

Samuel Mendlinger

Boston University - Department of Administrative Sciences

Date Written: June 30, 2011

Abstract

This study models the operational competence of mobile service providers as an endogenous factor that presumably impacts the mobile commerce (m-commerce) adoption of consumers and examines the relationship between the perceptions of consumers toward the operational performance of m-commerce providers and their m-commerce adoption likelihood. Quantitative research is applied with data collected from wireless Internet consumers in South Korea. The data is analyzed using factor analysis and structural equation modeling methods. The findings suggest that the operational competence of m-commerce providers is a significant antecedent to the m-commerce use and adoption of consumers in Korea. In this environment, the operational competence of mobile service providers in managing facilities, equipment, systems and technology plays a central role in enhancing m-commerce use and adoption. Based on the results, important managerial implications are discussed.

Keywords: electronic commerce, mobile commerce, mobile marketing, mobile services, marketing strategy

Suggested Citation

Lee, Jung Wan and Mendlinger, Samuel, Empirical Investigation of the Relationship between the Operational Competence of Service Providers and the Use and Adoption of Mobile Commerce (June 30, 2011). Journal of Distribution Science, Vol. 9, No. 2, pp. 5-12, 2011. Available at SSRN: https://ssrn.com/abstract=2690500

Jung Wan Lee (Contact Author)

Boston University - Department of Administrative Sciences ( email )

808 Commonwealth Avenue
Boston, MA 02215
United States
617 358 5627 (Phone)
617 353 6840 (Fax)

HOME PAGE: http://www.bu.edu/met

Samuel Mendlinger

Boston University - Department of Administrative Sciences

United States

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