Dyadic Social Interactions

Psychological Bulletin, 1987, Vol. 102, No. 2, 293-306

14 Pages Posted: 19 Nov 2015 Last revised: 19 Feb 2016

See all articles by Dawn Iacobucci

Dawn Iacobucci

Vanderbilt University - Marketing; Vanderbilt University - Marketing

Stanley Wasserman

Indiana University Bloomington

Date Written: 1987

Abstract

Kraemer and Jacklin (1979) proposed a method of analysis of univariate dyadic social interactions or relational data, and Mendoza and Graziano (1982) extended this method to multivariate relations. Their approach is based on an analysis-of- variance-type model that contains parameters characterizing the behavior of actors and partners and their interactions on each relation. The techniques presented in this article offer an alternative approach to the multivariate analysis of social interactions by realizing that many relations yield discrete-valued data and thus are better modeled by using methods designed for categorical data. This alternative approach is also more general because it allows more types of models to be fit. We illustrate, using the same data analyzed by the earlier methods.

Suggested Citation

Iacobucci, Dawn and Iacobucci, Dawn and Wasserman, Stanley, Dyadic Social Interactions (1987). Psychological Bulletin, 1987, Vol. 102, No. 2, 293-306, Available at SSRN: https://ssrn.com/abstract=2691619 or http://dx.doi.org/10.2139/ssrn.2691619

Dawn Iacobucci (Contact Author)

Vanderbilt University - Marketing ( email )

Nashville, TN 37203
United States

Vanderbilt University - Marketing ( email )

Nashville, TN 37203
United States

Stanley Wasserman

Indiana University Bloomington ( email )

Dept of Biology
100 South Indiana Ave.
Bloomington, IN 47405
United States

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