Consumption in Soap Operas from Brazil, New Zealand, and the U.S.: Production, Products, and Process

Advances in Consumer Research, Volume 33, 2006

4 Pages Posted: 17 Nov 2015

See all articles by Cristel Russell

Cristel Russell

American University - Kogod School of Business

Barbara Stern

Rutgers, The State University of New Jersey - New Brunswick/Piscataway

Date Written: 2006

Abstract

This session examined the influence on consumers of consumption imagery and cultural reality depicted in soap operas from Brazil, New Zealand, and the United States. The papers presented studies of products placed in television soaps in selected countries where the vehicle and/or the audience have not been sufficiently well studied. The rationale is that knowledge of the entertainment-education value of soaps in context contributes both to better understanding of consumers as well as to ways that placed products impact their lives (Kennedy et al. 2004; Singhal and Rogers 1999). Insofar as soaps produced and consumed in each culture have important but not fully researched differences, the session provided insight into consumption scenarios and consumer interpretations.

Suggested Citation

Russell, Cristel and Stern, Barbara, Consumption in Soap Operas from Brazil, New Zealand, and the U.S.: Production, Products, and Process (2006). Advances in Consumer Research, Volume 33, 2006. Available at SSRN: https://ssrn.com/abstract=2691636

Cristel Russell (Contact Author)

American University - Kogod School of Business ( email )

4400 Massachusetts Avenue NW
Washington, DC 20816-8044
United States

Barbara Stern

Rutgers, The State University of New Jersey - New Brunswick/Piscataway

94 Rockafeller Road
New Brunswick, NJ 08901
United States

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