Embedded Alcohol Messages in Television Series: The Interactive Effect of Warnings and Audience Connectedness on Viewers’ Alcohol Beliefs
Journal of Studies on Alcohol and Drugs, 69 (May 2008), 459-467
9 Pages Posted: 18 Nov 2015
Date Written: 2008
This research investigates whether warning viewers about the presence of embedded messages in the content of a television episode affects viewers’ drinking beliefs and whether audience connectedness moderates the warning’s impact.
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