Rethinking Television Audience Measures: An Exploration into the Construct of Audience Connectedness

Marketing Letters, Vol. 10 (4), 393-407, 1999

15 Pages Posted: 18 Nov 2015

See all articles by Cristel Russell

Cristel Russell

American University - Kogod School of Business

Christopher P. Puto

Spring Hill College

Date Written: 1999

Abstract

This paper qualitatively investigates audiences' relationships with television programs.

Suggested Citation

Russell, Cristel and Puto, Christopher P., Rethinking Television Audience Measures: An Exploration into the Construct of Audience Connectedness (1999). Marketing Letters, Vol. 10 (4), 393-407, 1999. Available at SSRN: https://ssrn.com/abstract=2691653

Cristel Russell (Contact Author)

American University - Kogod School of Business ( email )

4400 Massachusetts Avenue NW
Washington, DC 20816-8044
United States

Christopher P. Puto

Spring Hill College ( email )

4000 Dauphin St
Mobile, AL 36608
United States

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