Nature and Impact of Embedded Alcohol Messages

L. J. Shrum (ed.), The Psychology of Entertainment Media, Mahwah, NJ: Lawrence Erlbaum Associates, 2011

22 Pages Posted: 24 Nov 2015

See all articles by Cristel Russell

Cristel Russell

American University - Kogod School of Business

Date Written: 2011

Abstract

This chapter draws from a program of research funded by the National Institute of Alcohol Abuse and Alcoholism (NIAAA), an institute of the National Institutes of Health, which has been the lead U.S. federal agency responsible for scientific research on alcohol and its effects for nearly 40 years. Thus, one of the goals of the NIAAA is to research factors that affect, positively or negatively, alcohol consumption, including the factors that shape people’s attitudes and beliefs about drinking. The aim of this program of research is to document the nature and impact of alcohol messages embedded in the content of television series.

Suggested Citation

Russell, Cristel, Nature and Impact of Embedded Alcohol Messages (2011). L. J. Shrum (ed.), The Psychology of Entertainment Media, Mahwah, NJ: Lawrence Erlbaum Associates, 2011. Available at SSRN: https://ssrn.com/abstract=2691664

Cristel Russell (Contact Author)

American University - Kogod School of Business ( email )

4400 Massachusetts Avenue NW
Washington, DC 20816-8044
United States

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